Privacy Policy

Prime Vitality Telehealth, LLC ("Prime Vitality," "we," "our," or "us") is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at myprimevitality.com or use our telehealth services.

Please read this policy carefully. By using our website or services, you agree to the terms described here. If you do not agree, please discontinue use of our website and services.

1. Information We Collect

Personal Identification Information

We may collect the following when you complete forms, register, or contact us:

• Full name, date of birth, and gender
• Email address and phone number
• Mailing address (for medication delivery)
• Payment and billing information
• Username and password for your patient account

Protected Health Information (PHI)

As a telehealth provider, we collect and maintain health information as part of your care, including:

• Medical history, symptoms, and health questionnaires
• Laboratory test results and hormone panel data
• Prescriptions and treatment plans
• Consultation notes and provider communications
• Pharmacy and medication delivery records

Your Protected Health Information (PHI) is governed separately under our HIPAA Notice of Privacy Practices.

Technical and Usage Information

• IP address, browser type, and device information
• Pages visited, time spent on site, and referring URLs
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our telehealth services
• Process appointments, lab orders, and prescription fulfillment
• Communicate with you about your care, appointments, and account
• Send administrative notices, service updates, and health reminders
• Process payments and prevent fraudulent transactions
• Comply with legal, regulatory, and licensing obligations
• Analyze usage trends to improve our website and services
• Respond to inquiries and provide customer support

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

Healthcare Operations

We share necessary information with licensed providers, compounding pharmacies, and clinical laboratories involved in your care. All such parties are bound by confidentiality agreements and, where applicable, HIPAA Business Associate Agreements.

Service Providers

We use third-party vendors for services such as payment processing, secure messaging, electronic health records, and website analytics. These vendors are contractually obligated to use your data only as directed by us and to maintain appropriate security.

Legal Requirements

We may disclose your information when required by law, court order, subpoena, or government regulation, or when we believe disclosure is necessary to protect the rights, property, or safety of Prime Vitality, our patients, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze traffic, and remember your preferences. You may disable cookies through your browser settings, though some features of our website may not function properly as a result.

We do not use advertising cookies or share your browsing data with ad networks.

5. Data Security

We implement administrative, technical, and physical safeguards to protect your information, including:

• SSL/TLS encryption for all data transmitted through our website
• Encrypted storage of health and personal records
• Access controls limiting data access to authorized personnel only
• Regular security assessments and staff privacy training
• HIPAA-compliant telehealth and messaging platforms

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal and health information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Medical records are retained for a minimum of 7 years from the date of last service, or as required by applicable Utah and federal law.

7. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal and medical record retention requirements
• Portability: Request transfer of your data in a portable format
• Opt-Out: Unsubscribe from marketing communications at any time

To exercise any of these rights, contact us at privacy@myprimevitality.com.

8. Children's Privacy

Our services are intended for adults 18 years of age and older. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected such information, we will promptly delete it.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of material changes by posting the updated policy on our website with a revised effective date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: